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Your Coaches Set the Price.
You Get the Platform.

RaceLabs empowers coaches to build their business. Athletes connect with coaches and pay them directly — or train with AI coaching for free.

Athletes

Always free to join. Connect devices, track training, use AI coach. Pay your coach directly if you choose one.

Coaches

Start free and grow at your own pace. Set your own prices and get paid via Stripe.

Clubs & Teams

Multi-coach management, group training, team analytics. Built for organizations that coach at scale.

For Coaches

Build Your Coaching Business

Start free. Upgrade when you're ready. Your athletes pay you — not us.

Starter

Perfect to get started

$0/month
  • Unlimited athletes
  • AI workout generation
  • Training calendar
  • Device sync (Strava, WHOOP, Garmin)
  • 80/20 zone pyramid
  • CTL/ATL/TSB tracking
  • Coach-athlete messaging
  • Basic analytics
MOST POPULAR

Pro Coach

For serious coaches

$19/month
  • Everything in Starter
  • Accept payments (Stripe, transfer, or your way)
  • Advanced analytics & reports
  • Training plan templates
  • Group management
  • Priority AI generation
  • VO2Max & lab results tracking
  • Public coach profile in directory
  • Email support

Club / Team

For organizations

$49/month
  • Everything in Pro Coach
  • Multiple coaches under one account
  • Team-wide analytics
  • Club branding
  • Event management
  • Bulk athlete onboarding
  • API access
  • Dedicated support
For Athletes

Athletes Always Start Free

Connect your devices, track your training, and train with AI — all free. If you want a human coach, they set the price.

AI Coach

Train smart without a human coach

$0/forever
  • AI-generated workouts
  • Device sync (Strava, WHOOP, Garmin, +more)
  • 80/20 zone pyramid & quality score
  • Fitness tracking (CTL/ATL/TSB)
  • Heart rate zones (Karvonen method)
  • Training calendar
  • Activity history & analytics
RECOMMENDED

With a Coach

Get personalized human coaching

Price set by your coach
  • Everything in AI Coach
  • Personalized training plans from your coach
  • Direct messaging with your coach
  • Coach monitors your progress & compliance
  • Smart alerts when you need attention
  • Lab results & VO2Max tracking with coach
  • Structured periodization for your goals

Common Questions

How do coaches get paid?

Coaches set their own prices and collect payments directly from their athletes — through Stripe, bank transfer, or however you prefer. RaceLabs gives you the tools. You keep your earnings.

Is it really free for athletes?

Yes. Athletes can sign up, connect devices, track training, use AI coaching, and view their analytics — all free. If you choose to work with a human coach, you pay them directly at whatever rate they set.

What does the AI Coach do?

The AI Coach generates structured workouts based on your goals, training history, and natural language requests. It handles periodization, zone targeting, and workout structure. Think of it as having a knowledgeable training partner available 24/7.

Can I switch from AI coaching to a human coach?

Absolutely. You can start with AI coaching and connect with a human coach anytime through our coach directory. Your training history and data seamlessly transfers.

What's the difference between Starter and Pro Coach?

Both plans include unlimited athletes. Pro Coach unlocks advanced features like Stripe payments, training plan templates, public profile in the coach directory, and priority AI generation. Start free on Starter — upgrade when you need the extra tools.

Which devices are supported?

Strava, WHOOP, and Garmin connect directly. COROS, Polar, Suunto, Zwift, and Oura connect via our Terra integration. Apple Health syncs through the mobile app.

Can I try Pro Coach before committing?

Every Pro Coach subscription starts with a free trial. Use the Starter plan for as long as you want — upgrade only when you need advanced features like Stripe payments and templates.

Do you take a cut of coach payments?

RaceLabs does not take a percentage of coach earnings. You decide how your athletes pay you — Stripe, bank transfer, or any method you prefer. 100% of what they pay goes to you.

Start Building Your Coaching Business Today

Free to start. No credit card. No risk. Your athletes pay you — not us.